Data Tips + Occasional Cubit Stuff
Summary: You can use Google Ads data to estimate demand for your business — which is cool because it’s harder to get data about demand than it is to get data about who lives where. One of the most popular demographic data pulls that we do each day is a radius report which provides demographics …
Continue reading “How to make money on Google Ads after all your campaigns start losing money”
Photo by Mika Baumeister on Unsplash The outbreak of Covid-19 has shifted more of the world online. Kids are going to school from home and need internet access for their classes. Staff are working remotely and meeting online. Coincidentally, interest in data about broadband availability and home computers has increased as government agencies, businesses and …
Continue reading “Building Broadband Maps with Census and FCC Data”
“Happy families are all alike; every unhappy family is unhappy in its own way.” ― Leo Tolstoy, Anna Karenina
Not only are crime data about an unhappy topic, I also feel like each source of crime data that we pull for clients has a major drawback or “is unhappy in its own way.” While crime data is a bit outside of my area of expertise (which is demographics & business data), I do occasionally pull crime statistics for clients. Below is an overview of who uses crime data and why as well as 10 resources along with each source’s unhappy limitation.
The Census Bureau beat me to putting together this useful graphic of Census datasets by geography. If you wanted to know what Census datasets are available for zip codes, you can use the graphic below to quickly see that the American Community Survey, County Business Patterns & Longitudinal Employer-Household Dynamics Origin-Destination Employment Statistics are the …
Photo by Mario Purisic on Unsplash Updated February 2024. While the US Census Bureau doesn’t publish population projection data, each state individually produces projections that state agencies use to make policy decisions and that businesses can use to make business decisions. We include the population forecast data in Radius Reports and when requested in Custom Data projects. Below …
Continue reading “Population Projections by County and by City for the US”
