Data Tips + Occasional Cubit Stuff
One of the most common questions I get is: “Should I use median income or average income data?” Nine times out of ten, my answer is median income, because it gives a more accurate reflection of typical wealth in an area. Where to Find the Data 📊 You can access the most current (2023) US …
Continue reading “Why Median Income vs. Average Income Matters for Better Decisions”
A New Tool to Try for Population in a Radius Estimates TL;DR: Get instant, free population by radius estimates using the most current data from Census.gov. No account or login required. After you kick the tires, let me know what you think! Click here for our new Population in a Radius Tool How AI Hurt …
Continue reading “How AI Hurt My Marketing (and a New Tool to Try)”
Photo by Chris Lawton on Unsplash Once in a blue moon, I get a custom data request to use the most current US Census data to produce estimates for Nielsen’s designated market areas or DMAs. If you can buy data from Nielsen, you should, because they are the only definitive source for DMAs. That said, I’ve tried …
The 2023 American Community Survey (ACS) 5-year data are here, and we’ve been busy as Santa’s elves getting the latest updates ready for you! You can now access the freshly updated 2023 Census demographics in: Starting in January, we will update your Custom Data Pulls and Interactive Maps with the new data. And if you’ve purchased an Income by Zip Code …
My 6-year-old son and I are reading the Sideways Stories from Wayside School series, and there’s a poem in the book that goes: My favorite color is pink.John is a ratfink! My son laughed so hard at this poem that he could hardly breathe, which reminded me of how much my brother and I loved …
Continue reading “Ratfink is Always Funny, Data Are Always Changing”
