Photo by Chris Lawton on Unsplash Once in a blue moon, I get a custom data request to use the most current US Census data to produce estimates for Nielsen’s designated market areas or DMAs. If you can buy data from Nielsen, you should, because they are the only definitive source for DMAs. That said, I’ve tried …
Author Archives: Kristen Carney
Unwrap the New 2022 Census ACS Data Now
The 2023 American Community Survey (ACS) 5-year data are here, and we’ve been busy as Santa’s elves getting the latest updates ready for you! You can now access the freshly updated 2023 Census demographics in: Starting in January, we will update your Custom Data Pulls and Interactive Maps with the new data. And if you’ve purchased an Income by Zip Code …
Ratfink is Always Funny, Data Are Always Changing
My 6-year-old son and I are reading the Sideways Stories from Wayside School series, and there’s a poem in the book that goes: My favorite color is pink.John is a ratfink! My son laughed so hard at this poem that he could hardly breathe, which reminded me of how much my brother and I loved …
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Being Human by Speaking Plainly
While talking with a client recently, I said: “This dataset has all the 101 data you need for your project.” Bravely, the client asked me: “What does 101 mean?” I could’ve kicked myself. “101” refers to introductory college classes, but not all of our clients have been to college. I should’ve said “basic” or “most …
Your ‘Desire Path’ to 2024 Population Projections
While jogging around Town Lake in Austin, Texas, I noticed the city constructing a formal path right next to a worn dirt trail that everyone naturally walks down. Since Anthony vetoed my plan to buy a drone for the perfect aerial shot, here’s a less-than-perfect phone photo instead so you can see what I’m talking …
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