How AI Hurt My Marketing (and a New Tool to Try)

A New Tool to Try for Population in a Radius Estimates

TL;DR: Get instant, free population by radius estimates using the most current data from Census.gov. No account or login required. After you kick the tires, let me know what you think!

Click here for our new Population in a Radius Tool

How AI Hurt My Small Business’ Marketing

Last week, I saw a graph showing how HubSpot’s website traffic plummeted due to changes in Google searches. My traffic graph (below) from last year shows the same decline.

If mighty HubSpot and my small business are both struggling with this shift… well, I imagine lots of other businesses are, too. Google’s AI Overviews are changing SEO content opportunities. So, what’s a business owner to do?

🔬 Experiment

One experiment that added more traffic for us last year was adding current-year population projections to our website (read more here).

This year, we’re testing “engineering as marketing”, which means building free, simple tools that solve problems and attract traffic. When you need quick estimates of the population in a radius, you can pull this data instantly using our new 👉 Population in a Radius Tool, which uses the same trusted methodology as our $74 radius reports.

🗣 I’m excited to hear what you think and to see if this tool leads to new visitors to our website.

🚀 So What’s the Next Marketing Play for Your Business?

As I rethink traffic strategies for the post-AI landscape, I’ve revisited one of my favorite marketing books, Traction. Its list of channels might spark some ideas for your next marketing test.

💬 If you have feedback on the tool or want to talk about demographics or marketing channels, send us an email to datanerds@cubitplanning.com, or fill out the Custom Data Request form — I’m happy to help!