How to do Social Media in 6 minutes a day

Anthony and I just finished lunch with Tim Walker.  Check out his back-of-the-napkin sketch for a blog concept.

Back of Napkin Sketch

Back of Napkin Sketch

Tim rejected my line that I don’t have time to write blog posts.  His concept for a company blog seems obvious in retrospect—a three pronged approach focused on

  • our products,
  • entrepreneurship and
  • social media.

His 5 minute idea: repurpose emails.  Take 5 minutes to repurpose 1 email into a blog post each day.

Add a 1 minute tweet about the blog post, and you’ve got a 6 minute prescription for social media.  I’ll commit to investing 6 minutes a day (M-F) into blogging and twittering for the next 30 days and report the results at the end of August.

Tim blogs at or you can follow Tim on Twitter.  Also, follow me on Twitter.

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4 Responses to How to do Social Media in 6 minutes a day

  1. Tim Walker July 30, 2009 at 2:50 pm #

    Glad to see you took action so quickly — appropriate for an entrepreneur.

    (And I’m glad you thought the idea was useful!)

  2. Brian Carl July 31, 2009 at 7:17 am #

    I think repurposing an e-mail might not be the best idea. The whole idea is to generate new content and a blog has a lot more legs than an e-mail, when it comes to prospecting.

    It might work for you, but I think you are better off writing the blog first and then shaping that into an e-mail. I know it doesn’t sound very different, but that will allow you to be more free in your blog posting and write about what you feel like instead of just a shell of what your e-mail was about.

    This will also make your e-mail more focused and depending on your schedule, the ability to add relevant comments that users left on your blog post into your e-mail campaign.

  3. kcarney July 31, 2009 at 2:19 pm #

    Tim — Thanks again! I look forward to reporting back to you on how the 6 minute a day campaign works.

    Brian — That is an interesting thought. So maybe I should use emails from our users to figure out what short blog posts to write? I’ll try it both ways; that is,
    1. repurposing an email as a blog post, or
    2. use a question presented in an email to inspire a blog post and then, refer to that blog post when I get asked the same question in the future. Right now, the majority of the questions that we get are either “Who are you?” or “How to do you make money?”


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