Anthony and I just finished lunch with Tim Walker. Check out his back-of-the-napkin sketch for a blog concept.
Tim rejected my line that I don’t have time to write blog posts. His concept for a company blog seems obvious in retrospect—a three pronged approach focused on
- our products,
- entrepreneurship and
- social media.
His 5 minute idea: repurpose emails. Take 5 minutes to repurpose 1 email into a blog post each day.
Add a 1 minute tweet about the blog post, and you’ve got a 6 minute prescription for social media. I’ll commit to investing 6 minutes a day (M-F) into blogging and twittering for the next 30 days and report the results at the end of August.