How to do Social Media in 6 minutes a day

Anthony and I just finished lunch with Tim Walker.  Check out his back-of-the-napkin sketch for a blog concept.

Back of Napkin Sketch

Back of Napkin Sketch

Tim rejected my line that I don’t have time to write blog posts.  His concept for a company blog seems obvious in retrospect—a three pronged approach focused on

  • our products,
  • entrepreneurship and
  • social media.

His 5 minute idea: repurpose emails.  Take 5 minutes to repurpose 1 email into a blog post each day.

Add a 1 minute tweet about the blog post, and you’ve got a 6 minute prescription for social media.  I’ll commit to investing 6 minutes a day (M-F) into blogging and twittering for the next 30 days and report the results at the end of August.

Tim blogs at http://www.hooversbiz.com/ or you can follow Tim on Twitter.  Also, follow me on Twitter.

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4 Responses to How to do Social Media in 6 minutes a day

  1. Tim Walker July 30, 2009 at 2:50 pm #

    Glad to see you took action so quickly — appropriate for an entrepreneur.

    (And I’m glad you thought the idea was useful!)

  2. Brian Carl July 31, 2009 at 7:17 am #

    I think repurposing an e-mail might not be the best idea. The whole idea is to generate new content and a blog has a lot more legs than an e-mail, when it comes to prospecting.

    It might work for you, but I think you are better off writing the blog first and then shaping that into an e-mail. I know it doesn’t sound very different, but that will allow you to be more free in your blog posting and write about what you feel like instead of just a shell of what your e-mail was about.

    This will also make your e-mail more focused and depending on your schedule, the ability to add relevant comments that users left on your blog post into your e-mail campaign.

  3. kcarney July 31, 2009 at 2:19 pm #

    Tim — Thanks again! I look forward to reporting back to you on how the 6 minute a day campaign works.

    Brian — That is an interesting thought. So maybe I should use emails from our users to figure out what short blog posts to write? I’ll try it both ways; that is,
    1. repurposing an email as a blog post, or
    2. use a question presented in an email to inspire a blog post and then, refer to that blog post when I get asked the same question in the future. Right now, the majority of the questions that we get are either “Who are you?” or “How to do you make money?”

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